This label should be enough to answer their question, pardon the pun!
This jelly roll has been in my collection for a little while and I have loved it and looked at it and finally cracked it open. I love the feeling of opening a brand new jelly roll. It is very satisfying. I love the fluffy bits that come off the edges and end up all over your clothes.
It should look like this when it's done and I think this is one I will be keeping just for me - not sharing with sticky little fingers or balls of fur.